The Analects of Confucius, in the chapter “Zilu”, states: “When names are not correct, speech will not be in order.” In traditional Chinese culture, a name has never been merely a form of address. It has also been regarded as an important symbol closely connected with personal identity, family heritage and the hopes placed upon an individual.
There is an old saying: “Giving a child a thousand pieces of gold is not as valuable as teaching the child a skill; teaching the child a skill is not as valuable as giving the child a good name.” This shows the important position that naming held in ancient Chinese society. Whether based on the time of birth, family generation, moral aspirations, or the Bazi and Five Elements, ancient naming followed a number of careful principles.
Key point: Traditional naming is not simply about choosing a name that sounds pleasant. It also considers the meaning of the characters, family heritage, cultural symbolism and whether the name is harmonious with the individual’s metaphysical profile.
1. Ancient Naming Customs
Ancient Chinese naming traditions were highly developed. Different periods, social classes and families followed their own naming practices. The following are some of the most representative traditional customs:
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The Timing and Authority of Naming
Under certain ancient rites, a child was formally named some time after birth. The name was usually chosen by the father or an elder within the family. Naming was not merely a personal decision; it also represented the family’s recognition of the child as a new member.
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The Difference Between a Given Name and a Courtesy Name
In addition to an official given name, an ancient person might receive a courtesy name after reaching adulthood. Men traditionally received a courtesy name after performing the capping ceremony at the age of twenty, marking their transition into adulthood. The given name was commonly used by elders or when referring to oneself, while the courtesy name was often used among peers and in formal social interactions.
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Five Ancient Zhou Dynasty Naming Methods
Shen Xu, a senior official from the State of Lu during the Zhou Dynasty, summarised five methods of naming: Xin, Yi, Xiang, Jia and Lei.
- Xin: Naming a child according to the circumstances or characteristics surrounding the birth.
- Yi: Expressing hopes for the child’s moral character or future conduct.
- Xiang: Using an image or symbol related to the circumstances of the birth.
- Jia: Borrowing the name of something from nature or another object.
- Lei: Referring to characteristics associated with the father or family line.
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Six Taboos in Ancient Naming
Traditional naming also included certain taboos. Names were generally not taken from countries, official titles, mountains and rivers, hidden illnesses, livestock, or ritual and monetary objects, in order to avoid complications in administration, religious ceremonies or daily etiquette.
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Naming Based on Birth Characteristics and Virtues
Ancient people sometimes chose names according to a child’s physical characteristics at birth, the time of birth, auspicious signs, or the parents’ moral expectations. For example, Confucius was named “Qiu” because the top of his head was slightly sunken in the middle. Characters associated with virtues such as “benevolence”, “righteousness”, “propriety”, “wisdom” and “trustworthiness” were also commonly used to express hopes for a child’s character and moral development.
2. Family Connections: Generation Names and Clan Traditions

In traditional Chinese society, names were also an important symbol of family heritage. In addition to the surname, one character in a person’s given name often indicated their generation within the family or clan.
- Generation poems: Many families, particularly Hakka families and clans that place strong importance on lineage, use a traditional “generation poem” passed down from one generation to the next. Each generation uses one character from the poem to indicate its position within the family line.
- Example of a generation name: One family generation poem, for example, includes the phrase: “... descendants prosper, the family flourishes for ten thousand years; may future generations plan far ahead ...”. If a father belongs to the “Nian” generation, his child may use the character “Yan” as part of their name.
- Birth order: Ancient people also used “Bo, Zhong, Shu and Ji” to indicate birth order among siblings. “Bo” generally referred to the eldest son, “Zhong” to the second son, “Shu” to a younger sibling, and “Ji” to the youngest child.
- Changes in modern society: As family structures have changed, population mobility has increased and modern families have placed greater importance on individual choice, many younger people no longer follow traditional generation-naming systems strictly.
The family meaning of names: Traditional names represent more than the individual. They may also record a family’s origins, generational order, parental hopes and clan culture, helping preserve the family’s collective memory.
3. The Relationship Between Names and Metaphysics: Innate Destiny and Acquired Fortune
According to traditional Chinese metaphysical and destiny-analysis concepts, a person’s life is generally understood through the interaction of “destiny” and “fortune”. The Bazi, calculated from the year, month, day and hour of birth, is regarded as an innate condition. A person’s name, living environment, lifestyle choices and actions are considered acquired factors.
- Innate destiny: The Bazi consists of the year, month, day and hour of a person’s birth. It is considered an innate condition and cannot be changed through human intervention.
- Acquired fortune: Some schools of metaphysics regard a name as a factor that can be selected and adjusted after birth. For this reason, some people choose to change their name, adopt a stage name or select a particular company name in the hope of improving their personal image and future direction.
- The Five Elements in Bazi: Traditional Bazi analysis examines the distribution and strength of the Five Elements — Metal, Wood, Water, Fire and Earth — before considering whether a name should incorporate particular elemental associations.
For example, based on a Bazi analysis, some metaphysics practitioners may select characters associated with Water or characters containing the Water radical. If the Wood element needs to be strengthened, characters such as “Forest” or “Woods” may be considered. However, naming should not focus only on whether an individual character belongs to a particular element. The overall Bazi, character meaning, pronunciation, written form and practical everyday use should also be considered.
Important: The idea of “adding whatever is missing” is an oversimplification. Bazi analysis focuses on the overall balance of the Five Elements. A person whose Bazi appears to lack Water does not necessarily need a name containing many Water radicals, just as a lack of Wood does not automatically mean that a character with the Wood radical must be used.
4. Myths About Modern Name Studies: Auspiciousness Based on Stroke Counts
The “Five Grids” system, also known as stroke-count name numerology, is commonly found in modern naming practices. It calculates the Heaven, Personality, Earth, Outer and Total Grids according to the number of strokes in a name, and then uses different numerical interpretations to determine whether the name is auspicious or inauspicious.
However, this system is not the only standard used in traditional Chinese naming. It should also not be treated as interchangeable with Bazi analysis, traditional Chinese name culture or the study of Chinese characters and their origins.
- Stroke-count numerology was not the core of ancient naming: Ancient Chinese naming placed greater importance on character meaning, virtue, family heritage, birth characteristics, cultural background and social etiquette.
- Different writing systems may produce different stroke counts: Traditional Chinese characters, Simplified Chinese characters, Kangxi Dictionary stroke counts and modern dictionary stroke counts may produce different results. This can lead to inconsistencies among different schools of name analysis.
- There is no need to become overly attached to numerical auspiciousness: The most important qualities of a name are a positive meaning, pleasant pronunciation, ease of writing, memorability and suitability for the individual’s cultural and family background.
Common misconception: A name with an “extremely auspicious” stroke-count result does not necessarily guarantee good fortune. Conversely, a name classified as having an “inauspicious” number does not mean that a person’s life will inevitably be difficult. Name analysis should avoid one-sided or absolute conclusions.
5. Examples of Good Names
A good name can create positive cultural associations and serve as a reminder or source of encouragement throughout a person’s life. The following are several representative examples:
- Liu Dehua: The character “De” represents virtue and moral cultivation. The name as a whole conveys positive and upright qualities, as well as the idea of possessing both virtue and ability.
- Yang Lan: The character “Lan” refers to waves and carries associations of momentum, breadth and ambition. The name evokes an open-minded and enterprising spirit.
- Qiu Fengjia: His father once gave him the name “Qiu Niantai”, expressing concern for Taiwan and the fate of the nation. This demonstrates how a name can carry the ideals of parents and the emotions of a particular historical period.
- Zhang Pinghan: He gave his children the names Rensheng, Yisheng, Zhongsheng and Housheng, together expressing the Confucian virtues of benevolence, righteousness, loyalty and generosity.
These examples show that the quality of a name is not determined solely by whether it is unusual or whether its stroke count is considered auspicious. More importantly, a good name should express a clear and positive meaning and correspond with a person’s direction in life and the hopes of their family.
Naming tip: When choosing a name, consider the meaning, pronunciation, written form, family generation, cultural background and Bazi Five Elements as a whole. Avoid relying entirely on one single method of name analysis.
Frequently Asked Questions About Name Studies
What factors are considered in traditional Chinese naming?
Traditional naming commonly considers the meaning, pronunciation and written form of characters, family generation, birth characteristics, parental expectations, and — in some schools of metaphysics — the Bazi and Five Elements. In practice, several factors should be considered together rather than focusing on only one condition.
Does a name have to be based on a person’s Bazi?
Not necessarily. Bazi is one reference used by some traditional metaphysics practitioners, but a suitable name should also take into account its meaning, pronunciation, written form and practical everyday use. Choosing a name solely to add a particular element while ignoring its meaning may not be ideal.
If a person lacks Water in their Bazi, must they use a character with the Water radical?
Not necessarily. Bazi naming is not simply a matter of adding whatever appears to be missing. The overall strength and relationship between the Five Elements should also be analysed. Even when Water symbolism is considered, a suitable character can be selected according to its meaning, sound and cultural associations.
Does a name with an auspicious stroke count guarantee that it is a good name?
Not necessarily. Stroke-count name numerology is only one method of analysis, and different writing systems and calculation systems may produce different results. In addition to stroke counts, the meaning, pronunciation, written form, family culture and practical needs of the individual should also be considered.
Can changing an adult’s name really change their destiny?
According to traditional metaphysical beliefs, a name is one of the acquired factors that can be adjusted after birth. However, changing a name cannot replace personal effort, decision-making or real-life action. A name change is better viewed as part of personal planning and identity development, rather than as the only solution to every problem.
What should be considered when naming a company?
In addition to considering the Five Elements and metaphysical direction, company naming should take into account brand positioning, industry characteristics, pronunciation, meaning, memorability, online search behaviour, trademark availability and company-registration requirements.
A Good Name Can Bring You One Step Closer to Success
Choose a meaningful and suitable name for your child, company or brand
If you need help with baby naming, adult name changes or company naming, feel free to contact professional metaphysics practitioner Master Feng Ip. Personalised guidance can be provided from the perspectives of name meaning, metaphysical direction and brand image.
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